Willoughby General is a small neighborhood grocery store, COFFEE SHOP and event space serving the Bed-Stuy community.  Our goal is to provide healthy, affordable fresh produce and prepared foods, while also creating a place where neighbors and friends can gather and connect. In addition, we carry a variety of locally made crafts and gift items.


Neighbors & Community

We don’t just work here but live here too, less than a block away. Our hope is that the general store not only supplies the area with delicious food, but also acts as a gathering place and resource for the neighborhood—the community that is at the heart of this entire venture.


As a female-owned and operated business, we pride ourselves on supporting other female entrepreneurs, artists, and business owners, and we believe in the importance of fostering a diverse, open, and welcoming environment.


Stop by for a quick coffee or chat, and to check out what we have to offer—can't wait to see you!


Donate to Willoughby General!

Every little bit helps to keep Willoughby General running as a community space for Bedstuy wants & needs. Thank you!

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