Willoughby General is a small neighborhood grocery store, deli, and event space serving the Bed-Stuy community and residents, both old and new.  Our goal is to provide healthy, affordable fresh produce and prepared foods, while also creating a place where neighbors and friends can gather and connect. In addition, we carry a variety of locally made crafts and gift items.



We don’t just work here, but live here too.  Less than a block away. Our hope is that the general store not only supplies the area with delicious food, but also acts as a gathering place and resource for the neighborhood—the community that is at the heart of this entire venture


 As a female-owned and operated business, we pride ourselves on supporting other female entrepreneurs, artists, and business owners, and we believe in the importance of fostering a diverse, open, and welcoming environment.

Stop by for a quick coffee or chat, and to check out what we have to offer—can't wait to see you!

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