Willoughby General is a small neighborhood grocery store, deli, and event space serving the Bed-Stuy community and residents, both old and new. Our goal is to provide healthy, affordable fresh produce and prepared foods, while also creating a place where neighbors and friends can gather and connect. In addition, we carry a variety of locally made crafts and gift items.
We don’t just work here, but live here too. Less than a block away. Our hope is that the general store not only supplies the area with delicious food, but also acts as a gathering place and resource for the neighborhood—the community that is at the heart of this entire venture